The history of the Marrakech brand began in 1986 in Kénitra but the history of the juice industry in Morocco began well before that, in 1960 in the first citrus processing plant in Morocco, near the rich orchards of citrus fruits.
At the time, the juice is packaged in glass bottles and intended mainly for export. The activity is constantly growing and also includes the production of concentrate, also intended for export.
In 1986, citrus processing capacity was expanded and went hand in hand with the birth of the Marrakech brand.
The brand gradually established itself on the Moroccan market and went on to become the reference in the juice sector.
In 2017, after more than 30 years of existence, and in response to consumer expectations expressed in various studies, an overall rebranding was undertaken.
With improved recipes, new flavors launched, the ranges of Marrakech juices have been completely changed, giving birth to four new ranges: ‘SELECTION’, ‘TRADITION’, ‘SAVEURS DU MONDE’ and ‘VITAKID’S’, and the launch of a new brand ‘MAXY PULP’.